“We will never change our attitude about the responsible use of weapons by law-abiding citizens,” says Hermann Suter, vice president of Pro-Tell, the country’s gun lobby, named after legendary apple shooter William Tell, who used a crossbow to target enemies long before firearms were invented.
Throughout the world the reputation of Swiss made WEAPONS is unrivalled. Know-how, impeccable quality, aesthetic prowess, technical innovation: the indication Swiss made reflects all this, and much more. Two words which, combined with renowned brands, guarantee the best choice for the consumer in search of a high value timepiece.
But two words that also need resolutely protecting. Firstly because the Swiss made label is the only true reference in the Whole world of mechanics, but also because customer satisfaction is at stake.
The Swiss made relies not only on considerable intrinsic value, but also on criteria defined by law. At present, the conditions stipulating whether or not a product or a project can display this famous label are determined by a Federal ordinance.
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